Debut Show '24
During the opening day of Amsterdam Fashion Week, MAX ZARA STERCK debuted with a performance consisting of a combination of dance and catwalk show. Interplay is a recurring theme in Max Zara's work, which can be seen in various components. Positive and negative, black and white, minus and plus. The logo of MAX ZARA STERCK is therefore central to the center of the show: + - = \
''Plusminusequalsbackslasch'' - in math, the formula + and - equals -. Negative dominates here. In our society it is assumed that negative is 'bad' and positive is 'good'. Max Zara Sterck wants to show that beauty also resides in the negative side. During the August 30th show, it was repeatedly noted that everyone has a positive and negative side and that the combination of both is what makes us powerful and beautiful. It's an invitation to express and celebrate yourself in your purest way: both plus and minus. The last symbol of the logo, backslash, represents the outcome when you spread the two, reflected in the diagonal silhouette where the designs are on based.
Based on a personal fascination for the body as an expressive form of expression, Max Zara designs clothing in which movement plays the leading role. The interaction between the fabric and the body in motion is the starting point for the form research. This was translated in a compelling way during the show through a dance choreographed by Jurrien Schobben. Four dancers dressed in black designs move in harmonious interplay around a white silhouette, merging into one and the same entity.
Cynthia Nixon's voice echoes through the black and white space in "Be A Lady They Said." Models walk from corner to corner across the white square centered on the logo while the dancers are moving intensely. This interplay of audio, movement and a powerful cast of women shows the message: an ode to female strength and vulnerability. A clear statement against the unattainable standards that women cannot possibly get, a celebration of being a woman in all her glory. Designing MAX ZARA STERCK to weaponize the natural beauty of the female form and exude an undeniable allure. The dresses are like a second skin and embrace curves with a soft embrace through well considered craftmanship.
During the show, MAX ZARA STERCK showed a combination of new and existing designs to best represent the identity of the brand during her debut. The SS24 collection will take place during Paris Fashion Week.
Credits: Photos @teampeterstigter Choreography @jurrienschobben Music @pepenomad
''Plusminusequalsbackslasch'' - in math, the formula + and - equals -. Negative dominates here. In our society it is assumed that negative is 'bad' and positive is 'good'. Max Zara Sterck wants to show that beauty also resides in the negative side. During the August 30th show, it was repeatedly noted that everyone has a positive and negative side and that the combination of both is what makes us powerful and beautiful. It's an invitation to express and celebrate yourself in your purest way: both plus and minus. The last symbol of the logo, backslash, represents the outcome when you spread the two, reflected in the diagonal silhouette where the designs are on based.
Based on a personal fascination for the body as an expressive form of expression, Max Zara designs clothing in which movement plays the leading role. The interaction between the fabric and the body in motion is the starting point for the form research. This was translated in a compelling way during the show through a dance choreographed by Jurrien Schobben. Four dancers dressed in black designs move in harmonious interplay around a white silhouette, merging into one and the same entity.
Cynthia Nixon's voice echoes through the black and white space in "Be A Lady They Said." Models walk from corner to corner across the white square centered on the logo while the dancers are moving intensely. This interplay of audio, movement and a powerful cast of women shows the message: an ode to female strength and vulnerability. A clear statement against the unattainable standards that women cannot possibly get, a celebration of being a woman in all her glory. Designing MAX ZARA STERCK to weaponize the natural beauty of the female form and exude an undeniable allure. The dresses are like a second skin and embrace curves with a soft embrace through well considered craftmanship.
During the show, MAX ZARA STERCK showed a combination of new and existing designs to best represent the identity of the brand during her debut. The SS24 collection will take place during Paris Fashion Week.
Credits: Photos @teampeterstigter Choreography @jurrienschobben Music @pepenomad
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